Who: Daytona lights
Why We Care: They’ve released an album, supported Madness and -if lucrative advertising campaigns don’t do it for you- have sold their souls to both Blackberry and Olympus. Something about the extent of their support acts, radio plays and commercial tie ins suggests that they have some pretty big backers which, if you’re in it for the grass-roots, might make you a little uncomfortable. Still, their latest track ‘Midnight Beach’ is a pretty endearingly searing blend of New york 90’s disco and spazzy guitars. A good song but one that comes with a big spoonful of commercialism. Take that as you will….